As part of our sponsorship with the Chicago Bears, I designed in-market packaging for the 'Official Soft Drink of the Chicago Bears' campaign. The project involved merging the Bears’ bold, iconic branding with our soft drink visuals to create disruptive on-shelf packaging that appeals to Bears fans. Using overlapping brand assets and a blue gradient, the design balances the passionate energy of Bears’ gameday with clear, prominent brand logos and flavor identification to drive purchase consideration.