The "Summer Comfort" design concept for Canada Dry, which I art-directed, features Fruit Splash cans elegantly arranged in a high-end cooler by a pool, framed by lush palm leaves. This imagery, developed from my original concept, captures a luxurious and relaxing summer vibe. By positioning the product in this sophisticated setting, the design underscores Canada Dry's role as the ultimate summer refreshment and aligns with the brief's goal of connecting the innovation with comfort and leisure. This approach effectively drives trial and repeat consumption through a visually compelling representation of summer relaxation.