CASPIAN TEA

Inspired by my Persian heritage and passion for tea, I embarked on creating the identity for Caspian Tea. The name derives from the tea plants cultivated in Iran's northern Caspian Sea region. The logo features a fusion of the letter C intertwined with wave motifs, symbolizing the tea's origin near the Caspian Sea. To ensure international appeal, the logo incorporates both Farsi and English typography.

For the package design, I embraced Middle-Eastern aesthetics, prominently featuring Persian rug patterns to enhance the overall simplicity of the design. This choice not only reflects the cultural richness associated with Persian artistry but also aligns with the brand's narrative of quality and tradition. The result is a cohesive visual identity that pays homage to its origins while appealing to a global audience of tea enthusiasts.