I created a vegan French restaurant located in Paris, France by the name of “Le Petit Champignon”. The mushroom icon and pattern were designed with organic line work to resemble the organic food that is served in the restaurant. In the logo, I chose a combination of script and serif typeface to highlight the refined nature of the establishment. The color orange is used in the food industry to stir up a sensation of hunger, which led me to use two different hues of orange in association with other bright colors.

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IVY & FERN BOTANICS