The concept for the Dr Pepper Tuition Giveaway incorporates a custom illustration of a stadium brimming with cheering crowds, with the iconic Dr Pepper maroon color prominently featured throughout. This bold use of maroon ensures immediate brand recognition and aligns the artwork with Dr Pepper’s distinctive identity. The vibrant maroon backdrop not only highlights the energy of the event but also reinforces Dr Pepper’s role in supporting students through the giveaway. This approach makes the connection between the brand and the giveaway clear and memorable, resonating with both students and their families.